Photographic Retouching and Personalized Edits

What do we mean by retouching and personalized edits?

Photo retouching includes: color correction, straightening images, red eye removal, basic acne removal, scar reductions.

Personalized edits: black and white, sepia toning, color touch on black and white images, blurs, zooming, fish eye distortion- all those fun things that makes your images pop.